Website development challenges are not what they used to be, especially when it comes to enterprise sites for large brands. At the moment, larger brands have one major factor to pay attention to – user experience, aka the holy grail of web development and designing. Failure to prioritize user experience means that as many as 88% of the site visitors may not come back, due to the bad experience.
So, what challenges are large brands facing in website development? Well, here are the five topmost (and their solutions):
1. Mobile Optimization Difficulties
Whether this makes you more cheerful or not, it’s a fact that more than 58.99% of the overall web traffic comes from mobile device users. Therefore, if you fail to bring the mobile experience up to code or even better, you will face a serious challenge in attracting traffic to your site.
There are three handy solutions to solve this widespread problem:
- Prioritize a mobile-first design – when building your website, start the process with mobile devices in mind, then scale up as necessary.
- Leverage Accelerated Mobile Pages (AMPs) – this allows you to create mobile web pages that load fast.
- Utilize Progressive Web Apps (PWAs) – These make it possible for the website to load with an app-like interface and experience on mobile devices.
The overall solution here is to engage a first-class enterprise website development provider like Launch for the best mobile-first web development services.
2. Difficulty Identifying The Sweet Spot in Design
The goal of every brand is to have a website that will inspire a “wow” reaction from every visitor who opens the site. In the process of trying to achieve this goal, however, numerous companies pressure the developers into adding too much sauce (widgets, elements, etc.), thus ruining the user experience.
In web development, less is better!
You can make your website look good without going overboard with the design elements. Just incorporate as much as is necessary to serve the main purpose (spruce up the user experience).
3. Content Creation and Management
As Google piles the pressure on blog and website owners to create helpful content, large brands are supposed to create informative content for their websites to beat the competition. However, creating this content is not where the journey ends. So, these brands also need to come up with a clear strategy for managing it.
Enterprises should work with seasoned writers to build their content and update it as required. And when it comes to managing the content (to determine things such as which content needs updating and when), such brands should use tools like Content Management Systems (CMSs).
4. Compliance & Regulations
Large brands often encounter challenges related to compliance and regulations in data privacy and accessibility. That’s mainly because the regulations change frequently and can be tough to keep up with especially when there aren’t experts to guide you.
Large brands have to work with legal experts and seek legal counsel routinely about specific laws. Additionally, these companies or organizations need to keep updating themselves about relevant regulations like CCPA, GDPR, and ADA.
As if that’s not enough, they should make it paramount to have data privacy and security at the center of their web applications.
5. Problems with responsiveness and cross-browser compatibility
Due to the proliferation of devices and browsers in the online space, realizing a consistent and responsive user experience across dissimilar websites and varying screen sizes can be a demanding task.
Developers creating enterprise sites should use frameworks like Bootstrap or CSS Grid that support responsive websites that adapt accurately to different screen sizes.
In this case, it’s also crucial to test your website on different browsers and devices to ensure that it functions as expected. This also helps with identifying and resolving any compatibility issues as early as possible.
Overcome these challenges and more with ease
A well-designed and functional website is key to establishing a strong online presence. But web development is an ever-evolving field that can be quite complex when you consider all the possible challenges.
Luckily, you can engage a trusted partner like Launch for all your enterprise web development needs. Doing so will not only help you overcome the common hurdles but also give you access to professional assistance continually.